As Digital Marketer I caught my self countless times wondering if I am really adding value to my customers with the online advertising activities I am proposing to them or If I am just wasting their budget by focusing on the wrong channels. The answer to this question, I guess, won’t come from other industry…
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Google Search Strategies for Every Taste
On a previous article, we talked about the uniqueness of a buyer’s journey and how we need to adapt our strategy based on their behaviour in order to offer the best possible experience to them. Well, the same applies to every Google Search campaign! Here at Clockwork Digital, we approach every campaign differently by taking…
Is it Time to Wave Goodbye to Marketing Funnels?
This is probably one of the most controversial topics I am going to write about on our blog. As a Marketer, I assume that you are aware of the Marketing funnel which starts from Awareness stage then leads to Consideration and then to Decision stage which in my opinion is a very structured approach when…
The Marketing Benefits of Off-the-Shelf CMS Solutions
As a Performance Digital Marketing Agency, we believe that success is measurable and that’s the main reason we are big fans of off-the-shelf CMS solutions. To get started, when we talk about off-the-shelf CMS Solutions we are referring to complete software products with a predefined user interface for content management. Some well-known examples of off-the-shelf…